The General Practitioner Media Survey (GPMS)

The General Practitioner Media Survey (GPMS) is commissioned by JICMARS (Joint Industry Committee of Medical Advertisers for Readership Surveys) and provides estimates of the readership of medical publications and use of websites amongst Doctors in General Practice in Great Britain, Northern Ireland, the Isle of Man and the Channel Islands of Jersey and Guernsey.

The survey is organised by a committee of representatives of publishers and media agencies.  Enquiries relating to the survey should be addressed to the independent Chair, Hilary Birt (

Fieldwork for the latest survey was conducted from October 2022 to July 2023.  A four-page questionnaire was used.  Sample was drawn from the IQVIA database.  The sample of 569 completed questionnaires was weighted to represent an estimated universe of 47,445 GPs.

Some results from the 2023 survey are shown below.